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Oh, All That Annoying Movie Marketing: A Chat with Critic Eric D. Snider
Oh, All That Annoying Movie Marketing: A Chat with Critic Eric D. Snider - Connect the Pop
A complainant had a problem with the child's behaviour in this ASB ad. This article was originally published by The Spinoff. Another year, another roundup of some of the most fascinating, hilarious and outrageous complaints dismissed by the Advertising Standards Authority ASA over the last 12 months, featuring provocative pouting, classical music, and a lot of very rude children. The ad: In this ad from Griffin's, a mother and father sit down with their teenage son for an all-important chat about the "birds and the bees". When the conversation turns explicit, their voices are drowned out by some ASMR-level crunching as the son chows down on a box of Snax Crunches, perhaps in an attempt to disassociate themselves from the toe-curling awkwardness of discussing sex with their parents, or perhaps because he's a teenage boy who'll basically eat anything within a five-metre radius. The complaint: "The parents have a delicate item to discuss with their child. Child completely ignores them by eating his snax," the complainant wrote in a fuming rebuke of teenage disrespect.
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Summertime means cross-promotion is in the air. Rather, consumers even those who consider themselves movie buffs are reacting to the mega-marketing machines behind these tent-pole pictures. To me they somehow manage to dumb down both movies and sports. Do you think young moviegoers are more savvy or less savvy when it comes to these marketing tactics?