Kiss were at a career peak on Sept. Exactly five years later, the band's original lineup was reduced by half, and their commercial standing had suffered an incredibly sharp decline. So they decided to make a drastic, previously unthinkable change in order to save their careers: They took off their trademark makeup and revealed their real faces on the cover of their comeback album Lick It Up. How did things get so dire so quickly? Well, the solo albums didn't sell to expectations, and together with a live album and a best-of released right around the same time, Kiss overloaded the market.
Lick It Up (song)
Lick It Up - Wikipedia
Lick It Up is the 11th studio album by American rock band Kiss. Prior to its release, the band members appeared on MTV without their trademark makeup. It was the first public appearance without make-up by the band, and their first for Mercury Records , where they had been signed following their departure from Casablanca Records. It was certified gold on December 22, ,  the first Kiss album to achieve certification since 's Unmasked. This is partially attributable to the increased publicity the band received after their unmasking.
How Kiss Completed a Hail Mary With ‘Lick It Up’
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It is the title track to the group's album of the same name. The song was released as the album's first single, and was a Top 40 hit in the UK, Switzerland, and Canada, although it failed to chart as highly in the U. A video was made to promote the single. It was the first music clip to feature the band without its makeup.